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Nikhil's avatar

Fantastic article, as always. I’ve also often wondered about the design and wording of those adverts. It’s a lot harder than one can imagine, for me anyway. What fonts, sizes, colors, what to highlight - the possibilities are endless. Many these days take the easy way out with a QR code that takes you to a website. But I think there is a delicate balance between two things - making the offer so attractive and unreal that you know there’s a catch, and when you take the leap to find out more, the size of the actual catch is smaller than the expected one. Or maybe the actual terms are not as rosy as the advert (just as you suspected) but you find out that there are other perks that weren’t mentioned on the advert. Whoever thought making poster adverts was easy!

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